Larry Leger is a seasoned business strategist, real estate developer, and entrepreneur with over five decades of hands-on experience helping companies grow from the inside out. He has worked with startups, family businesses, and Fortune 500 partners, guiding leaders through complex transitions, scaling challenges, and market shifts. Whether he's advising an auto group growing from thirteen million to over one billion in sales or helping a team expand from 150 to more than 400 employees, Larry brings proven systems, sharp insight, and a legacy-driven mindset to every room he steps into.

He is the founder behind some of Louisiana’s most recognized business platforms, including the American Small Business Network, DirectNET.TV, and the SWOT Leadership System, a practical framework he developed to help leaders identify strengths, weaknesses, opportunities, and threats in real-time and take decisive action. Known to many as “Dr. SWOT,” Larry approaches business challenges the way a great doctor approaches patient care: by listening first, diagnosing clearly, and delivering targeted solutions that create lasting change.

Over the years, Larry has helped clients build better teams, increase operational efficiency, restructure leadership pipelines, and eliminate financial waste by analyzing their aging reports. He has shown businesses how to create contingency plans that keep them stable when the unexpected hits and how to shift from daily survival mode to long-term strategic vision. Larry doesn’t believe in hype. He believes in principles. He believes in showing business owners how to work on the business instead of being buried in it. He believes in real meetings, healthy accountability, and building companies that outlast the founder.

If you’re a business owner or leader who is serious about structure, growth, and legacy, Larry Leger is the advisor you want in your corner.